About me
I'm Michelle Bautista, a data analyst with experience in digital ad and DOOH analytics, specializing in automated reporting, dashboard development, and stakeholder-ready insights.
I'm proficient in Python, SQL, and Excel with a track record of building tools leveraged across multiple teams. I'm currently focused on growing my cross-collaboration experience across technical and non-technical audiences.
In my spare time, I enjoy Pilates classes, hanging out with my cat, Milo, and participate weekly in a Toastmasters chapter.
- Analytics Associate @ Vistar Media, October 2024 - Present
- Data Analytics Intern @ Understood, June 2024 - August 2024
My Projects
Organic Social Dashboard
After analyzing organic social data using SQL and Snowflake as well as leading stakeholder meetings with the Organic Social team at Understood, I created a Looker Dashboard to display insights into social content performance at a monthly, weekly, and post level to inform content strategy and save time creating monthly reports. Throughout this project, I created a user and functional requirements document as well as a wireframe to guide the dashboard's layout. I also conducted User Acceptance Testing (UAT) to ensure data accuracy and completeness. You may view the demo linked above.
Founding the Hispanic Association of Computing College Students (HACCS)
During my last year of undergrad, I had the honor of founding a new student organization to increase the support and representation of Hispanic or Latine students in computing majors. I led countless meetings to organize 15+ workshops and networking events per semester for our members and other interested students. Feel free to read the article linked above.
Email: To Spam or Not To Spam?
Developed and trained machine learning models to predict spam emails. Employed NLP techniques including text preprocessing and TF-IDF vectorization, coupled with exploratory data analysis and visualization using matplotlib and scikit-learn. Feel free to explore on Google Colab.
Average Social Media Usage
Crafted and published an insightful Tableau dashboard that dynamically illustrates trends in social media usage across three countries and multiple age groups, showcasing analytical skills for a university course project.
Does social media affect motivation and productivity?
Quantitative analysis group project using SPSS examining how social media posts centered around personal development affect individuals' motivation and self-esteem.
React Portfolio Website
Porfolio website (what you're viewing) built with React, Tailwind CSS, Next.js, Node.js, and deployed on Vercel.
Let's Connect
I'm currently looking for a full-time opportunity. Whether you have a question or just want to say hello, I'll respond to you shortly!
